Become a Communication Professional That Can Shape Brands and Organizations
Program Overview
Earn a versatile degree from an award-winning communications school—entirely online. The online Bachelor of Science in Strategic Communications from Syracuse University’s Newhouse School prepares students with interdisciplinary knowledge across communication, media and digital marketing. Students learn the theories and practical skills needed to develop effective messaging, create campaigns and deliver and analyze communication strategies across industries.
About the S.I. Newhouse School of Public Communications
The S.I. Newhouse School of Public Communications prepares the next generation of communications leaders to thrive in an evolving global media landscape. Accredited by the Accrediting Council on Education in Journalism and Mass Communications (ACEJMC), Newhouse equips students with the knowledge and practical skills needed to succeed in today’s dynamic communications industry.
As the most comprehensive standalone school of communications in the United States, Newhouse offers programs spanning the full communications field, from journalism and public relations to media management and digital storytelling.
Program Details
- 120-credit bachelor's; transfer up to 60 credits
- Online, part-time
- Asynchronous and synchronous learning
- Three start dates each year
- Eight-week courses
- Take up to four classes within a 16-week semester
What You'll Learn
Students in the program develop skills such as:
- Strategic communication planning and messaging
- Integrated marketing and digital communication strategy
- Research and analysis of communication audiences
- Writing and storytelling for multiple media platforms
- Campaign development and evaluation
- Ethical and professional communication practices

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Strategic Communications Curriculum
Students complete a combination of strategic communications core coursework and undergraduate general education requirements. Core courses focus on communication strategy, media and marketing, while general education courses provide a broad academic foundation across disciplines.
Sample Courses
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Learn the basic concepts associated with advertising and public relations and how communications fits into the structure of business and industry.
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Examine how communicators use media strategically to influence public dialogue and advance social change, while navigating the ethical responsibilities that shape modern communication practice.
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Study about the evolution of media technologies and how digital and social media platforms and strategies drive innovation in communications.
Career Outcomes
Graduates of the program may pursue careers in media, marketing, nonprofits and government including roles such as:
- Public relations specialist
- Communications manager
- Digital marketing strategist
- Social media manager
- Brand strategist
- Corporate communications specialist
- Media planner
Admissions & Requirements
General undergraduate admissions requirements include:
- Completed Common Application
- Official secondary school transcript
- Senior-year grade report
- School counselor evaluation
- One academic recommendation
SAT/ACT scores are not required for students applying for Fall 2026, or Spring 2027 admission.
Application Deadlines
Syracuse University has engaged Everspring, a leading provider of education and technology services, to support select aspects of program delivery.
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