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Strategic Communications, B.S. Online

S.I. Newhouse School of Public Communications

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Jackson Carrier on his computer in his Ernie Davis dorm on Syracuse University's campus.

Prepare to lead communication efforts in the contemporary media landscape. Designed to fit your schedule, this flexible online program helps you build the strategic, creative and analytical skills needed to craft compelling messages, engage diverse audiences and support organizational goals.

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Discover Your Next Step

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Become a Communication Professional That Can Shape Brands and Organizations

Earn a versatile degree from an award-winning communications school—entirely online. The online Bachelor of Science in Strategic Communications from Syracuse University’s Newhouse School prepares students with interdisciplinary knowledge across communication, media and digital marketing. Students learn the theories and practical skills needed to develop effective messaging, create campaigns, and deliver and analyze communication strategies across industries.

Taylor Bryne sitting in a library on a computer and taking notes in a notebook.

What You’ll Learn

Develop skills such as:

  • Strategic communication planning and messaging
  • Integrated marketing and digital communication strategy
  • Research and analysis of communication audiences
  • Writing and storytelling for multiple media platforms
  • Campaign development and evaluation
  • Ethical and professional communication practices

Strategic Communications Curriculum

You'll explore how organizations build relationships, shape messages and connect with audiences across media channels. The curriculum combines strategic communications coursework with general education requirements to help you strengthen your communication, critical thinking and problem-solving skills, while developing expertise in areas such as media, marketing and communication strategy.f

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Sample Courses

Career Outcomes

With skills in communication planning, audience segmentation and strategic marketing, graduates may pursue opportunities in media, marketing, nonprofits and government including roles such as:

  • Public relations specialist
  • Communications manager
  • Digital marketing strategist
  • Social media manager
  • Brand strategist
  • Corporate communications specialist
  • Media planner

 

General undergraduate admissions requirements include:

  • Completed Common Application 
  • Official secondary school transcript
  • Senior-year grade report
  • School counselor evaluation
  • One academic recommendation 
  • SAT/ACT scores are not required for students applying for Fall 2026, or Spring 2027 admission.

Admissions Information

Paying For Your Program

Tuition for Syracuse University's online programs varies by degree and academic school. Our admissions and financial advising teams can help you understand program costs and explore options that may help make your Syracuse education more affordable.

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Application Deadlines

Summer 2026 8-Week Session 1

April 6

Fall 2026 8-Week Session 1

July 27

Spring 2027 8-Week Session 1

December 14

FAQs

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